U.S. media giant Walt Disney CEO Robert Iger (Robert Iger) Wednesday in the "Digital Hollywood Media Conference" (Digital Hollywood Media Summit) revealed that since 2006, Disney signed a cooperation agreement with Apple has been sold through the Apple iTunes Music Store Disney movies total has reached 4,000,000, corresponding to a total amount of video from 40 million to 50 million. Industry projections, if the price of 14.5 U.S. dollars per movie as a standard, then the Disney movie of the sales revenue of $ 58 million; to $ 1.44 for each video standard, the corresponding income was $ 64.8 million; adding up, then Disney received via iTunes amounted to $ 122.8 million revenue. Iger said Monday in September of this year's 2008 fiscal year, the company's revenue from online content is expected to reach $ 1 billion, far higher than its corresponding expected in fiscal 2007. Iger held on Monday the 21th of Bear Stearns (Bear Stearns) annual media conference that Disney will be "moderate initiative" to expand the field of the Internet, to enable more consumers to access Disney's most popular content, as well as companies to create new revenue streams, "If we do not take the initiative to enter the field of Internet, consumers will access the contents of other companies." Analysts said, it is worth noting that Disney is the proceeds from the Apple iTunes incremental revenue, Disney do not put in any marketing costs; but in the near term, either Disney or other traditional media giants, their income from online content in their total income ratio is still not high.